The Overton's brand has been widely recognized as the "World's Largest Watersports Dealer" for over 40 years.
The focus of the rebranding was to revitalize the identity to one that better reflects its reputation as a leader in the watersports world. The ultimate goal was to maintain the integrity of the brand for its existing customers while also attracting a wave of new ones.
©2010 OVERTON'S
Overton's Primary Icon and Logotype
Overton's outdoor and merchandise category icons used for store signage and catalogs
Application of Overton’s Brand package on various collateral and merchandise
Overton's Boardshorts with wave and ripples pattern
Overton's Primary Icon and Logotype on Wetsuit