This is the official identity for the NBA All-Star Game in the San Francisco Bay Area which took place on February 16, 2025. The Bay Area was proud to be hosting the All-Star Game for the third time, but this year marked the first time the event was held in San Francisco!
This logo program incorporates the iconic bridges of the Bay Area, representing both the Golden Gate and San Francisco-Oakland Bay Bridge.
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Primary logo design for the 2025 NBA All-Star Game, which took place in the San Francisco Bay Area
Secondary logo design for the 2025 NBA All-Star Game, which took place in the San Francisco Bay Area
Official NBA All-Star 2025 Primary Logo applied on Basketballs
Primary logo for the 2025 NBA All-Star Game on center court, which took place in the San Francisco Bay Area at Chase Center
Official NBA All-Star Game 2025 Caps
NBA All-Star Game Brand activation in Union Square Plaza, San Francisco
NBA All-Star Game Brand activation in San Francisco
NBA All-Star Primary Logo presence aT NBA-TNT After-Party, featuring Gary Clark Jr.
NBA All-Star Game 2025 Primary and Secondary logo at Chase Center, San Francisco
Primary logo design for the 2025 NBA All-Star game, applied on Ghiradelli Chocolates, a brand which has an iconic presence in San Francisco