The official identity for the 2018 NBA All-Star Game in Los Angeles, marking the 6th time the city has hosted the event. Incorporating colors from both the the L.A Lakers and L.A. Clippers, this logo program encapsulates the entertainment capital of the world.
This year also saw a change in the standard East vs. West game format. The All-Stars led by LeBron James and Stephen Curry played for the Los Angeles based charities After School All-Stars and Brotherhood Crusade.
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Official Money Ball Logo for the 2018 NBA All-Star Game, which took place in Los Angeles, California at the Staples Center.
Official Money Ball for the 2018 NBA All-Star Game, which took place in Los Angeles, California at the Staples Center.
Star Icon created for the 2018 NBA All-Star game, which took place in Los Angeles, California at the Staple Center
Secondary logo for the 2018 NBA All-Star Game, which took place in Los Angeles, California at the Staples Center.
Primary logo for the 2018 NBA All-Star Game on center court, which took place in Los Angeles, California at the Staples Center
Primary logo for the 2018 NBA All-Star Game, which took place in Los Angeles at the Staples Center