Illustrations created to be used in the Hot Wheels Style Guide. Some of the artwork was also featured in Hot Wheels: 35 Years of Speed, Power, Performance and Attitude by Randy Leffingwell, published in 2003.
Created in collaboration with Bill Frederick and Tom Froberg (formerly Frederick & Froberg).
©2003 MATTEL, INC.
Hot Wheels logo with bold, dynamic racetrack graphic illustration
Hot Wheels style flaming tire illustration
Racing Icons created for Hot Wheels