Gander Mtn. is known as the leading go-to brand for high-performance outdoor gear.
The goal of the project was to create supplemental visual treatments and secondary logos that would be used throughout retail stores, online and printed catalogs.
©2010 GANDER MTN
Sample cover concepts for Gander Mtn. Seasonal Master Catalogs
Sample applications of Gander Mtn. logo on various materials & surfaces
Concept for Gander Mtn merchandise icon used for in-store signage
Gander Mtn outdoor and merchandise category icons used for store signage and catalogs
Gander Mtn. icons and logos to be used for on-line and print catalogs