The official identity for the 2020 NBA All-Star Game in Chicago, marking the 3rd time the windy city has hosted the event. Incorporating colors from the City’s flag, this logo program also prominently features the iconic 6-Pointed Star. Additional logos were also created for various events throughout the weekend to complement the AS20 identity, including the Skills Challenge, 3-Point Contest and Slam Dunk competitions.
This year also saw another change in the standard East vs. West game format, including new rules for the fourth quarter to honor the late Kobe Bryant. The All-Stars led by LeBron James and Giannis Antetokounmpo played for Chicago based charities Chicago Scholars and After School Matters.
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Official Money Ball for the 2020 NBA All-Star Game, which took place in Chicago, Illinois at the United Center.
Official Money Ball for the 2020 NBA All-Star Game, which took place in Chicago, Illinois at the United Center.
Primary logo for the 2020 NBA All-Star game on center court, which took place in Chicago, Illinois at the United Center.
Official merchandise for the 2020 NBA All-Star game, which took place in Chicago, Illinois at the United Center
Official merchandise for the 2020 NBA All-Star game, which took place in Chicago, Illinois at the United Center
Official merchandise for the 2020 NBA All-Star game, which took place in Chicago, Illinois at the United Center
Official merchandise for the 2020 NBA All-Star game, which took place in Chicago, Illinois at the United Center
Official merchandise for the 2020 NBA All-Star game, which took place in Chicago, Illinois at the United Center
Official merchandise for the 2020 NBA All-Star game, which took place in Chicago, Illinois at the United Center
Host Committee Logo for the 2020 NBA All-Star game, which took place in Chicago, Illinois at the United Center
AT&T Slam Dunk Logo created for 2020 NBA All-Star Saturday Night, which took place in Chicago, Illinois at the United Center
Mtn Dew 3-Point Contest Logo created for 2020 NBA All-Star Saturday Night, which took place in Chicago, Illinois at the United Center
Taco Bell Skills Challenge Logo created for 2020 NBA All-Star Saturday Night, which took place in Chicago, Illinois at the United Center
NBA All-Star 2020 Post Game Celebration at the United Center in Chicago, Illinois