The official identity for the 2018 NBA All-Star Game in Los Angeles, marking the 6th time the city has hosted the event. Incorporating colors from both the the L.A Lakers and L.A. Clippers, this logo program encapsulates the entertainment capital of the world.
This year also saw a change in the standard East vs. West game format. The All-Stars led by LeBron James and Stephen Curry played for the Los Angeles based charities After School All-Stars and Brotherhood Crusade.
Created for NBA ENTERTAINMENT
© 2018 NBA Entertainment