IDENTIFICATION  The design process begins with gathering detailed information from the client.  This includes identifying the target audience as well as gaining a clear understanding of the desired message to be communicated.

RESEARCH  To study the relevant genre and the competitive market within it.  Ideas can be derived from both visual research as well as a general reading on the subject. Inspiration can also be found in everyday surroundings, particularly in New York City where there is always a continuous flow of creative energy.

EXPLORATION  The visual conceptualization starts with thumbnail sketches.  Various facets of the project are then presented to the client in a tighter computer generated form.  Each concept is supported by the visual research and executed in various styles.  The initial exploratory produces select concepts that will ultimately merge and evolve into the final design.

SOLUTION  A successful design creates an emotional connection that makes a lasting impression while setting the brand apart from its competitors.  The goal is always to meet and exceed the expectations of the client with a creative branding solution.